The first Inbound Marketing Think Tank in Spain was held in May 2015. It was an event in which we gathered 50 professionals together to speak about the future of digital marketing.

Distributed over six topic tables, we analysed the changes and trends in SEO, content, social media, eCommerce, innovation and the travel sector. It was a day that brought us interesting reflections that we decide to compile into a Manifesto.

In it you will find a summary of the conferences and presentations from the first Inbounder, in which the following professionals participated: Rand Fishkin, Aleyda Solís, Fernando Macià, Bas Van del Beld, Lisa Mayer and Gianluca Fiorelli.

We have summarised the experts’ conclusions from that think tank into ten transformational principles for you.